No Gatekeeping Club · Your Brand, Answered In 48 Hours

This Is Not For Everyone

Let me keep it real with you.

I pride myself on being a transparent entrepreneur. I am not for everyone. But where I can truly make a difference is if you are building a CPG brand in the fragrance, beauty, or wellness space.

That is where I have the receipts, the contacts, and the scars.

If that is you, keep reading. If it is not, my free content is available on Instagram.

You Know This Feeling

Every week there is a question you cannot Google.

The manufacturer quoted you a number and you have no idea if you are being cheated. (You probably are. Ask me how I know.)
You signed a contract without the one clause that would have protected you, because nobody told you it existed.
You are about to order inventory and the difference between the right number and the wrong number will be costly.
You keep going out of stock, or worse, you are sitting on stock that will not move.
Everyone says "get into retail" and nobody prepares you for what it takes to survive there. Around 85% of consumer product launches fail within two years.

This is where the gate comes down.

"Is this quote normal, or am I being cheated?" MOQsReview fulfillment terms "Do I order 1,000 units or 5,000?" Vendor contractsReview my COGsRetail terms to consider "Where should I prioritize my budget?" ForecastingFragrance cost calculatorRecommended marketing tools "Am I overpaying for this air freight cost?" Cash flowLaunch strategyOut-of-stock strategySample approvals

A founder at their desk surrounded by samples and quotes

Who Am I To Answer?

The receipts. Both kinds.

In 2020, my wife Jackie Aina and I launched FORVR MOOD. We sold 20,000 candles at launch. I will be the first to admit we had a head start: Jackie built a decade of trust with her community, and when we opened the doors, that trust showed up. I will never pretend that spotlight was mine. It was hers, and it was earned.

But here is the thing about having a big audience: they do not run the company, and they do not guarantee it survives. You still need the systems, the team, and the infrastructure. The product manufactured correctly, margins that actually work, freight that lands on time, and a business that holds up when things break, and they will break. That is my job, and it still is.

Six years later: bootstrapped, still 100% founder-owned, a multi-million dollar brand, in Sephora stores across America. Most creator brands do not survive their first launch. Ours did, and I can show you exactly why, because I made the mistakes personally and I wrote down what they cost.

Most people selling advice show you their wins.
Let me show you my Ls first.

Every line below is real, and every line is now a system, a template, or a contact you get on day one.

$50K/moPersonal Guarantee

The Warehouse

I signed a 4 to 5 year lease on a 35,000 sq ft warehouse. $50K a month, with a personal guarantee. If the business failed, they were coming for my house. I escaped by sublease, and it taught me the line I now live by: making millions don't mean you're rich.

Six FiguresExpired Stock

The Write-Off

Forecasting errors cost us hundreds of thousands in expired stock. I have a system for that now. You get it on day one.

Six FiguresMissing Clauses

The Contract

Missing supplier agreement terms (delay penalties, separation clauses) cost us hundreds of thousands more. That paper is in the member vault, so it never costs you.

~3xThe Right Call

The Ocean Freight

I once paid roughly 3x a shipment's cost: $15K instead of $5K. I did not understand the costing until I found an expert.

Every number above is money I actually lost. One sentence from someone who had been there would have saved me most of it. That is the whole reason this exists.

How It Works

Three steps. No fluff.

Ask.

Pick from the menu (sourcing, finance, product development, marketing, logistics and more) or just ask a specific question.

Get my answer in 48 hours.

Not a webinar. Not "great question, let me point you to module 7." My actual answer, for your actual situation, usually with the exact numbers, contacts, or paper you need.

Act, then ask the next one.

One Unlock at a time.

Why one at a time?

Honesty: it protects my focus so every answer gets my full brain, and it means you are never stuck in a queue behind a hundred other people. When your question is answered, the next slot opens.

Day One

What comes with every membership.

Fragrance brief template$750 value
Fragrance oil calculator$250 value
Brand identity questionnaire$500 value
Recommended fragrance vendor list$2,500 value
Business startup checklist$1,000 value

Total value $5K

The kinds of things founders actually ask me

Real questions, from real conversations. Yours will be different, because yours is about your business.

Sourcing & Vendors

"Who should I use for fill-line in the US, and who do I avoid?"
"Here is my manufacturer contract. What is missing?"
"I need under 1,000 units without killing my price. How?"
"My supplier quoted me this. Am I being taken for a ride?"

Money & Margins

"Here are my numbers. Is my margin actually healthy?"
"Air or ocean for this launch?"
"How much do I order for Q4?"
"Revenue is up but my bank account is empty. Where is it going?"

Retail & Launch

"Am I actually ready to pitch Sephora?"
"Walk me through my launch timeline. What am I missing?"
"They have offered me these terms. Do I take them?"
"How do I build a list without paying for ads?"

Do Not Take My Word For It

People have been using my free advice for years.
Look what they did with it.

"I benefited from the 90 days content on business he did. It was phenomenal."

Real comment · his 90-day business series

"He's dropping lessons, the numbers, mistakes, and all the ins and outs."

Real comment · podcast interview

"Jackie and Dennis just gave us a business class. Top tier content full of gems."

Real comment · Sephora founder feature

"May the Lord bless you for not gate keeping."

Real comment, verbatim. We did not make the name up; his audience did.

That was the FREE advice, one video for everyone. Now imagine the version that is specific to YOUR brand, YOUR numbers, YOUR manufacturer, inside 48 hours.

Questions You Are Probably Asking

Asked and answered.

"Why only fragrance, beauty, and wellness?"

Because that is where I can be genuinely great for you. I am not trying to be everyone's business coach. Specific questions deserve answers from someone who has stood exactly where you are standing.

"What if my question is outside your lane?"

I will tell you straight. My deep lanes are product, sourcing, margins, cash flow, logistics, and retail. If you ask me about paid ads and customer acquisition, I will tell you what we actually did, and I will tell you honestly where my experience ends. You will never get a confident answer I have not earned.

"Why one question at a time?"

It keeps every answer sharp and it keeps this honest. I am not selling you a seat in a stadium. There are 5 spots because I personally answer every single question.

"What happens when I sign up?"

You get a short run of emails from me: real stories from building FORVR MOOD, with the numbers, and one thing you can use in each. When the doors open, the list hears first.

"Is the free content going anywhere?"

No. My free advice stays free, and it will keep coming. This is for founders who want me in the weeds with their own business.

You are going to build this brand either way.

I know, because I have seen you in my comments and my DMs for years. The only question is how many expensive lessons you pay for at full price on the way, when I already have the receipts.

Take control of your own destiny. Get on the list.